Harry Potter
Bring Out the Wizard in Kids With a Harry Potter Quiz
Brian recently asked:
Q. I think that Harry Potter provides an excellent learning opportunity for my kids. How can I take advantage of his popularity to teach my children something?
A. You’re on the right track here I think. A Harry Potter quiz would be an outstanding vehicle to teach your children logic. You don’t necessarily have to focus on particular scenes from any of the books or movies, you can use a Harry Potter quiz as a foothold into a wider learning experience.
For example, you could devise a Harry Potter quiz that sets up a scenario where Harry Potter is faced with a problem that needs to be solved. He can use 1/3 magic, 1/3 math, and 1/3 logic to solve the problem.
For example: You could create a Harry Potter quiz question that says:
“Harry Potter is lost in the Forbidden Forrest. He has forgotten his magic wand and his spell book. All he has is his watch, a telescope, and one spell that lets him understand what animals are saying but doesn’t let them understand him. Help Harry Potter get back to Hogwarts.”
Let me just say that I’m not sure that this particular Harry potter quiz question can even be answered. It’s your job to write the quiz, I’m only here to give you ideas.
What you want to make sure is that you don’t just go for the easy answer and create a Harry Potter trivia quiz. That won’t do anything for your goal of creating a Harry Potter quiz that will teach your children something. Be creative and imaginative. The results of a well-crafted Harry Potter quiz will be magical if you do it right.
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Q. I think that Harry Potter provides an excellent learning opportunity for my kids. How can I take advantage of his popularity to teach my children something?
A. You’re on the right track here I think. A Harry Potter quiz would be an outstanding vehicle to teach your children logic. You don’t necessarily have to focus on particular scenes from any of the books or movies, you can use a Harry Potter quiz as a foothold into a wider learning experience.
For example, you could devise a Harry Potter quiz that sets up a scenario where Harry Potter is faced with a problem that needs to be solved. He can use 1/3 magic, 1/3 math, and 1/3 logic to solve the problem.
For example: You could create a Harry Potter quiz question that says:
“Harry Potter is lost in the Forbidden Forrest. He has forgotten his magic wand and his spell book. All he has is his watch, a telescope, and one spell that lets him understand what animals are saying but doesn’t let them understand him. Help Harry Potter get back to Hogwarts.”
Let me just say that I’m not sure that this particular Harry potter quiz question can even be answered. It’s your job to write the quiz, I’m only here to give you ideas.
What you want to make sure is that you don’t just go for the easy answer and create a Harry Potter trivia quiz. That won’t do anything for your goal of creating a Harry Potter quiz that will teach your children something. Be creative and imaginative. The results of a well-crafted Harry Potter quiz will be magical if you do it right.
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Harry Potter and the Obtuse Client
Dan Goldgeier recently asked:
Almost 2 months from now, on July 21, Harry Potter and the Deathly Hallows will hit bookshelves. Already, stores are taking pre-orders and planning midnight release parties. Fans are craving every nugget of plot detail they can find on the Internet.
According to Amazon.com, it’ll be a 784-page book. Who has time to read all of it? Who has that kind of attention span? Who reads anything these days?
Apparently, lots of people do. Combined, the books in the Harry Potter series have sold over 250 million copies worldwide. Somebody’s reading all those words. Words that are typeset on pages. Pages that are bound in book form.
So why the hell do my clients think a paragraph with 3 sentences of copy is “too long” for their audience?
It’s not consumers who have the short attention spans. It’s the clients. Because today’s clients aren’t concerned with brand equity, customer relationships, or long-term initiatives. It’s a project-to-project, deliverable-to-deliverable existence. They’re worried about their jobs—and surviving in those jobs for one more month.
For a CMO, the figure that’s popularly kicked around is 18 months—as average tenure on the job. Add to that all the underlings who report to that CMO. They all need to kiss ass and meet their numbers, whatever those numbers may be. Marketing’s middle managers subsist from PowerPoint deck to PowerPoint deck. So it’s no wonder that they’re smitten with bullet points, three-word sentences and immediate gratification. Context? Forget it. Storytelling? No time. Patience? “Fuck that, we have to get this piece out ASAP.”
These days, you can’t even explain to a client the importance of a well-written or well-designed ad. Why? Because they’re not paying attention. They’re checking their BlackBerry or stare into space, preoccupied with that afternoon’s meeting with the boss.
That’s why they don’t believe consumers read. Most of us, and our clients, can no longer remember what it’s like to be on the receiving end of an ad message.
The problem isn’t that consumers don’t read. It’s that they don’t give a fraction of a shit about the products or services our clients make. Our client’s product is not the solution to some perceived problem. It’s just another widget on the shelf. No one cares, and bullet points aren’t the answer.
The problem isn’t that consumers don’t read. It’s that creatives rarely give them anything worth reading these days. No clever turns of phrases. Nothing to make a reader or viewer think, pause, or reflect. Nothing to make them even go, “What the fuck are they talking about?” No, the message is dumbed down to the same dull copy points every time.
The problem isn’t that consumers don’t read. It’s that we’ve given up on them. The idea that people won’t listen to us has become a self-fulfilling prophecy in the ad industry. They won’t read or listen, so we won’t try to say anything interesting. In turn, the work increasingly stinks, consumers increasingly turn away, and our work becomes increasingly ineffective. Quite a death spiral, if you ask me.
Actually, not everyone believes today’s conventional wisdom. Here’s one example. StrawberryFrog recently placed an ad for itself in Fortune magazine. An ad with no whacked-out visuals or Web 2.0 components. Just a simple headline that asked a question and 3 paragraphs of body copy that answered the question and explained the agency’s core beliefs. It feels so retro it actually seems daring, even more so given that they bothered to advertise themselves. This from an agency often cited as one of the “new breed” of agencies that’ve cropped up lately. Obviously, they’re out to find that rare CMO or CEO who does read.
Of course, technology has truncated everyone’s timelines and attention spans. That won’t change. The massive stream of information has given us all a bit of A.D.D. But it’s especially brutal in the ad industry, because technology plays such an integral role in how we create the work we create—and how our work is seen or heard by the public. But beyond our profession lies a world full of people who are living, breathing, eating, shopping and yes, reading without the innate desire to be plugged in to the latest gadget or the latest craze at every waking moment. I wonder if we still know how to reach them.
Harry Potter and the PowerPoint Deck? Sure you could sum up a book with bullet points, but it will be shortly forgotten. Nor will it seep down to readers’ imaginations. And of course, you won’t sell 250 million copies.
Because to do that, you’d truly need to be living in a fantasy world.
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Almost 2 months from now, on July 21, Harry Potter and the Deathly Hallows will hit bookshelves. Already, stores are taking pre-orders and planning midnight release parties. Fans are craving every nugget of plot detail they can find on the Internet.
According to Amazon.com, it’ll be a 784-page book. Who has time to read all of it? Who has that kind of attention span? Who reads anything these days?
Apparently, lots of people do. Combined, the books in the Harry Potter series have sold over 250 million copies worldwide. Somebody’s reading all those words. Words that are typeset on pages. Pages that are bound in book form.
So why the hell do my clients think a paragraph with 3 sentences of copy is “too long” for their audience?
It’s not consumers who have the short attention spans. It’s the clients. Because today’s clients aren’t concerned with brand equity, customer relationships, or long-term initiatives. It’s a project-to-project, deliverable-to-deliverable existence. They’re worried about their jobs—and surviving in those jobs for one more month.
For a CMO, the figure that’s popularly kicked around is 18 months—as average tenure on the job. Add to that all the underlings who report to that CMO. They all need to kiss ass and meet their numbers, whatever those numbers may be. Marketing’s middle managers subsist from PowerPoint deck to PowerPoint deck. So it’s no wonder that they’re smitten with bullet points, three-word sentences and immediate gratification. Context? Forget it. Storytelling? No time. Patience? “Fuck that, we have to get this piece out ASAP.”
These days, you can’t even explain to a client the importance of a well-written or well-designed ad. Why? Because they’re not paying attention. They’re checking their BlackBerry or stare into space, preoccupied with that afternoon’s meeting with the boss.
That’s why they don’t believe consumers read. Most of us, and our clients, can no longer remember what it’s like to be on the receiving end of an ad message.
The problem isn’t that consumers don’t read. It’s that they don’t give a fraction of a shit about the products or services our clients make. Our client’s product is not the solution to some perceived problem. It’s just another widget on the shelf. No one cares, and bullet points aren’t the answer.
The problem isn’t that consumers don’t read. It’s that creatives rarely give them anything worth reading these days. No clever turns of phrases. Nothing to make a reader or viewer think, pause, or reflect. Nothing to make them even go, “What the fuck are they talking about?” No, the message is dumbed down to the same dull copy points every time.
The problem isn’t that consumers don’t read. It’s that we’ve given up on them. The idea that people won’t listen to us has become a self-fulfilling prophecy in the ad industry. They won’t read or listen, so we won’t try to say anything interesting. In turn, the work increasingly stinks, consumers increasingly turn away, and our work becomes increasingly ineffective. Quite a death spiral, if you ask me.
Actually, not everyone believes today’s conventional wisdom. Here’s one example. StrawberryFrog recently placed an ad for itself in Fortune magazine. An ad with no whacked-out visuals or Web 2.0 components. Just a simple headline that asked a question and 3 paragraphs of body copy that answered the question and explained the agency’s core beliefs. It feels so retro it actually seems daring, even more so given that they bothered to advertise themselves. This from an agency often cited as one of the “new breed” of agencies that’ve cropped up lately. Obviously, they’re out to find that rare CMO or CEO who does read.
Of course, technology has truncated everyone’s timelines and attention spans. That won’t change. The massive stream of information has given us all a bit of A.D.D. But it’s especially brutal in the ad industry, because technology plays such an integral role in how we create the work we create—and how our work is seen or heard by the public. But beyond our profession lies a world full of people who are living, breathing, eating, shopping and yes, reading without the innate desire to be plugged in to the latest gadget or the latest craze at every waking moment. I wonder if we still know how to reach them.
Harry Potter and the PowerPoint Deck? Sure you could sum up a book with bullet points, but it will be shortly forgotten. Nor will it seep down to readers’ imaginations. And of course, you won’t sell 250 million copies.
Because to do that, you’d truly need to be living in a fantasy world.
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Harry Potter: Magical Creatures Hanging – Revivify Your Senses!
Raisa Raima recently asked:
In today’s time, people are completely absorbed in their work that they at times feel lonely and most of them get fed up of their monotonous routine. People choked- off their dull and tedious life. To the rescue, comes the imaginative author J.K Rowling with his hit series of books known as the Harry Potter. These books are fantasy based where the normal life is not seen anywhere, however, this world includes things that we can not even imagine. This creative fantasy world is very provocative because every person has a fantasy world of their own. And every person loves to read or to know about something that is unusual and different. When a person reads such a book, all the depression of life is washed away and the person is elevated to another world where everything is so extraordinary and thrilling. Just like that, the Harry Potter books are more like a stress buster, which will help get rid of all your tensions and depression. These series include many mystery based stories will captivate you to keep reading the book.
Harry Potter is one of the most cherished and famous books available in the market around the world. The book is immensely popular among the children. These series of books are filled with adventure and excitement. While reading the book, the author J.K Rowling sweeps you away into the magic land. You will get so engrossed into the mystery of the book, and somehow you will feel that you are with the gang solving the mystery and facing the adventure. This adventurous and sporting book is a must read for all. The author has a great style of writing which is very insightful as you can imagine all that is written in the book simultaneously as you read.
This book particularly includes about the Triwizard Champions at Hogwarts which is full of excitement and twist. To make this book more interesting there are many revealing truths which will take your breath away.
The best part about this book is that there is a pop- up on the last page, with the help of which you can easily change or transform the Harry Potter: Magical Creatures Hanging into an actual hanging book. All you need to do is, first fold the cover back and then make use of the ribbon by nicely tie the ribbon and hang it from the ceiling. By performing this act you will feel like you are in the book.
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In today’s time, people are completely absorbed in their work that they at times feel lonely and most of them get fed up of their monotonous routine. People choked- off their dull and tedious life. To the rescue, comes the imaginative author J.K Rowling with his hit series of books known as the Harry Potter. These books are fantasy based where the normal life is not seen anywhere, however, this world includes things that we can not even imagine. This creative fantasy world is very provocative because every person has a fantasy world of their own. And every person loves to read or to know about something that is unusual and different. When a person reads such a book, all the depression of life is washed away and the person is elevated to another world where everything is so extraordinary and thrilling. Just like that, the Harry Potter books are more like a stress buster, which will help get rid of all your tensions and depression. These series include many mystery based stories will captivate you to keep reading the book.
Harry Potter is one of the most cherished and famous books available in the market around the world. The book is immensely popular among the children. These series of books are filled with adventure and excitement. While reading the book, the author J.K Rowling sweeps you away into the magic land. You will get so engrossed into the mystery of the book, and somehow you will feel that you are with the gang solving the mystery and facing the adventure. This adventurous and sporting book is a must read for all. The author has a great style of writing which is very insightful as you can imagine all that is written in the book simultaneously as you read.
This book particularly includes about the Triwizard Champions at Hogwarts which is full of excitement and twist. To make this book more interesting there are many revealing truths which will take your breath away.
The best part about this book is that there is a pop- up on the last page, with the help of which you can easily change or transform the Harry Potter: Magical Creatures Hanging into an actual hanging book. All you need to do is, first fold the cover back and then make use of the ribbon by nicely tie the ribbon and hang it from the ceiling. By performing this act you will feel like you are in the book.
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